Study On Market Demand And Marketing Strategy Of Cosplay Costume

With the advent of the new era and the ever-changing development of science and technology,ACG industry,mainly consisted of animation(abbreviated as A),comic(abbreviated as C),and game(abbreviated as G),rapidly expands and its enthusiasts is growing.While they are interested in animation and games,they also began to have a zest and personal preference for cosplay,an activity that imitated favorite anime or game characters.cosplay Costume,as the most important part of cosplay,has not kept pace with the rapid development.It is still staying in the full replication of character costumes,unable to meet the psychological needs of the cosplay players and market demand.Through the interview surveys and questionnaires,we summarize its result and design a series of cosplay costumes that meet market needs and analyze marketing strategies suitable for its development.Firstly,the paper analyzes the basic theories of cosplay activities and cosplay costumes,explains the basic concepts,and classifies the existing anime costumes.Then the paper explores the market status and development trend of cosplay costumes,making a foreshadowing for analysis on marketing strategy.Then through the market research,the shape,color,accessories,etc.of cosplay costumes that meet the market demand are analyzed and summarized.According to the research results,cosplay costumes suitable for market demand are produced.Finally,the paper analyzes the cosplay costume marketing strategy through the questionnaires,and combines the characteristics of cosplay costumes,providing the best marketing strategy.The paper reveals the style characteristics of cosplay costumes,the design rules and marketing strategies suitable for market demand.The research results can provide theoretical reference for cosplay costume design met the market demand,and also provide suggestions for marketing,thus promoting the development of Chinese cosplay costumes market.