Time And The Number Of Costume Impact On The Costume Consumer Decision-Making

Decision making is always an important issue in the Decision studying field.For some needing,people make decision among of some costumes which can be choiced through Analysis,evaluation,selection and implementation of the best purchase programs,as well as post-purchase evaluation activities.Costume consumption Decision is familar with us.This research studied the costume consumption Decision using the questionnaire and experiment.The first research developed a concerning questionnaire about the appearance.The questionnaire contains tweleven items,and its Reliability and Validity are good.We can distinguish participants of concernde about the appearance.Using IDB experiments,The second research discussed factors which influence Costume consumption Decision-making.Throngh the IDB experiments,we found the property of clicks and processing time are different at different levels of experiment.The conclusions are as follows:(1)Time constraint significantly influences the decision-making on costume constumption.(2)Number of costume aslo influences the decision-making on costume constumption.(3) Four experimental conditions,the search depth were significantly different;search model in four different experimental conditions to deal with significant differences.(4)Different excent concern of appearance subjects have different the property of clicks and processing time.The subjects who concern the appearance highly like to click the beauty boxes.The research expands the study of Decision-making on costume consumption.Research on consumer decision-making clothing enriched theory of individual decision-making subjective factors and objective factors combine to study two aspects of consumer decision-making factors on the impact of clothing;expanded apparel consumption practices.