The Analysis Of Marketing Strategy Of Company DF

Instrument industry, which is important and special industry in national economy, has prosperous market demands and tremendous potential. But face sharp competition with instrument firms all over the world involved. As a representative professional instrument company, Company DF should make out its own marketing strategy to deal with the opportunity and challenges caused by changes of external environments. Thus, the article has great importance to Company DF for its emphasis on marketing strategy.The article first analyses Company DF comprehensively and finds the main questions of its operation, describes the situation of China instrument industry, and then analyses the competitive condition and key competitors of instrument industry, finds external opportunity and threats, strength and weakness of Company DF. Then the article determines the next 5 year's marketing target and target market, as well as marketing combination strategy in product, price, place and promotion of Company...