Penetrating Into City Marketing Strategy Based On Economic Sustainable Development

In the middle of 1990's of the 20^th century, city operation became popular in the mainland of China, which led to the emergence and development of city marketing practice at the end of the 20^th century. Related theories on city marketing were paid attention to by many scholars. After 2000, most domestic research on city marketing has taken shape and developed at a higher speed since 2005. However, current research results of city marketing are still decentralized, thus a complete and independent system has not been formed in this field.Without the guidance of complete theories, the practice of city marketing in the mainland cities resulted in ambiguous and incomplete positioning of city marketing target due to the lack of full consideration of city economic sustainable development. How can city marketing really exert a strategic long-term effect on city economic development in practice instead of only focusing on outside forces such as introducing investment projects at a low level? To cover this insufficiency, this article took research on city...