Effect Appraisal Of Choosing City's Goal Market And Countermeasure Suggestion

The general process of government moves may profit from the certain general rules of enterprise activities, and enterprise rules refers the enterprise take the certain resources, the production, the sales in order to obtain the biggest profit from the process. In order to achieve the profit maximization, the enterprise process must follow the certain fundamental rule. To the government, it means providing the high-quality service for the public, introducing the market mechanism, pursuing the high efficiency, carrying on the cost-benefit analysis, developing the social efficiency and the economic efficiency become the important content in the process of government's commercializing.Along with the development of our society and the technical progress, the city's economical function evolves unceasingly. For the benefit maximization and holding the production value completely, enterprises starts to depend from the city. The technology advancement reduced the necessity of city's participation .The expense demand and the market acceleration causes the city to be excluded gradually from the production process. " global production, local management" is major developing direction of enterprises in the world. People generally recognize the product through its brand, not the habitat. The value which was originally in the commodity habitat shifted into enterprise's brand. The city was forced to shift the demand value into the new space.The city marketing planning may bring the opportunities and benefits to a city, but at the same time, its cost is not a negligible problems. The city marketing's goal is to promote the city's further development, in one hand, city's swift and violent development impelled the city's economy, culture, education, technical progress, then pushed the city's quality to a new stage, however, on the other hand, it also might give the city new problems and challenges.There are some concepts whose meaning close to the concept city sustainable development, for case, the city sustenance , the sustainable city ,and the ecology city. Three formulations names respectively different, but their content have some same points, the city sustainable development emphasis developing process, the city sustenance pays great attention to the development of the condition, the ecology city indicates this concept from the ecology angle.PRED reflected the target system of the city's sustainable development, in another word, it explained the cost which we have been paying in the process of urban development.The city sustainable development refers a city cause its society, economy, culture, environment to be a harmonious unification by clean, saved, environmental methods in its region or in natural space, and in the mean while, it needn't sacrifice the city's future demands.According to the viewpoint of "big marketing", if a city really want to complete the city marketing and achieve something, it must face one truth: city marketing involves more industries, and greater time span. Because of the truth, capital support to the entire produce would be more important, without continual, stable, enough cash flow to be the backing, it is impossible for any city to have the comprehensive long-term marketing plan.This article wants to express the following viewpoints: Establishing a comprehensive, non- profit, non-government associated institution whose object is to construct a platform. Associated institution has participators from several aspects, for case, central authorities' related organization to be policy instructor, the financial organization, the nationwide public organization, the city marketing fundamental research organization, and so on.