The Research Of The Operating Strategies Of Soufun.Com Fuzhou Branch

With joining into WTO, our country's marketization degree has been improving quickly. Being the pillar of national economy, information industry and real estate industry have been getting fierce development. SouFun.com is one of the earliest network media companies about real estate industry. It went through a flexural road and is walking on the quickly developing and extending road. The FUZHOU Branch of SouFun.com was founded under this background. Then, the FUZHOU Branch has already operated about half a year, while getting obvious development, it is facing many obstacles. How to overcome these obstacles and carry out its operating target better is the problem to be resolved now.This paper combines FUZHOU Branch's operating situation with author's knowledge about enterprise management and marketing, and researches the branch's operating strategies, its structure composes of five sections. The first section is an introduction, including the background and meaning of thesis choose, the states, methods,...