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The Study Of Tour Guide Management System In The Qingdao United Holiday Travel Agency

Posted on:2007-02-05Degree:MasterType:Thesis
Country:ChinaCandidate:F ZhangFull Text:PDF
GTID:2189360185458271Subject:Business Administration
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Belonging to labor-intensive industry and knowledge-intensive industry, travel agency industry costs much human resources and knowledge, and its product is service. So the most important capital in travel agency industry is intelligence and labor. As an operator of a tour plan, take the long view, the tour guide's service quality determines the travel agency's life and death directly. Presently, because of the serious brain drain of tour guides, tour agencies can neither supply high quality service, set up their service brands, nor get the advantage in the drastic market competition.Tour guide administration system is a comprehensive system about employment, training, salary, performance evaluation, and inspiration.Qingdao united holiday travel agency, a domestic travel agency, was founded in 1995. After nearly ten years of development, it has got a serious of achievement, but there are still many problems in the tour guides'employment, training, salary designing, and so on. Now all these problems have become the neck bottle which restrict the development of the travel agency. Perfecting the tour guides administration system and improving the tour guides'comprehensive ability are significant for the development of Qingdao united holiday travel agency in the new era.Now, the main problems in tour guides administration system of Qingdao united holiday travel agency are:1.lacking of long term plan for tour guidesThe tour guides team is not steady enough, and brain drain is serious. The travel agency is lacking of a long term plan for tour guides. They will not consider to build a tour guides team until the end of the low season of Qingdao's tourism (the end of February). Such slow reaction has already limited the development of the travel agency.2. Employment process is too simple...
Keywords/Search Tags:Management
PDF Full Text Request
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