| After China's entry into WTO, apparel industry faces opportunities as well as challenges. An apparel market changes much faster, product cycle becomes shorter and shorter, thus time-based competition occurred between enterprises. In addition, Logistics Management draws much attention on academe and enterprises recently. It was regarded as "the third profit mine" for company development in western countries. Especially the one under SCM model, which will absolutely provide great helps to add competitive advantages for apparel enterprises.The thesis studies the Optimization of Y firm's Logistics from two aspects: theory and example.First of all, it discusses the concept, principle and advantage of SCM so that we can understand the important SCM theories. Secondly, the thesis analyzes the background of Y Company and points out its current problems. Afterwards, Using the relative theories and supply chain management, the thesis mainly analyzes the weakness in logistics. Tailored plans and tactics of demand prediction, transportation, and which can have a heavy impact on logistics operation, have been made in the thesis. |