Analysis And Reflection Of China Mobil Communication Corporation's Strategic Model

At present, China Mobile Communication Corporation(CMCC) is the biggest wireless telecommunication operator in China. Because of the complex environment, CMCC's core wireless network~GSM(Global System Mobile)has been tied in to by several operators' product. For example, China Unicom's GSM Wireless network and China Telecom's "Xiao Lin Tong". Today, with the third mobile telecommunication technology, people wish to get more information. And this resulted more mobile telecommunication business and more competition in the marketing. At last not only ARPU(Average Receipt Per User) keep on declining but also the rate of custom of network moving up, and enterprise profit cutting down. So the traditional advantage of CMCC would get more influence in the future. Therefore, the study of Chinese mobile strategies for the sustained and rapid development of enterprises is of great significance.This thesis was based on the theory of strategic management and economic characteristics of telecom industry. Then describes the evolution of China Mobile system strategy course, and the strategic evolution of PEST analysis, resource analysis and synthesis. And then moving to the new situation of China Mobile's SWOT analysis. Finally on the basis of the analysis presented to China Mobile strategic thinking change .To sum up. in order to get more profit and keep on development, CMCC should adjust competitive strategy on time. Only in this way, CMCC could holding competitive advantages and keep top in the marketing.The evolution of the strategy for China Mobile detailed description and analysis of integrated strategy, with ingenuity, and related papers published.