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The Research Of China Mobile's Strategic Management System

Posted on:2010-03-19Degree:MasterType:Thesis
Country:ChinaCandidate:S S ZhangFull Text:PDF
GTID:2189360278466205Subject:Business management
Abstract/Summary:PDF Full Text Request
China's telecommunication industry has entered the 3G era, and the market has become increasingly competitive and complicated. China Mobile is the industry leader, the most successful mobile operators in the 2G era. In the new era, the enterprise must face and solve the key issues such as how to enhance the core competitiveness, respond quickly to technological and market changes, make good preparation for the upcoming competition and realize its investors, customers, employees, society and other stakeholders of the commitment. These are required more effective strategic management to achieve.The author use the strategic management theory, tools, methods, and based on investigation and high-level interviews, tries to carry out in-depth research of China Mobile's existing strategic management system. Analysis all aspects of the system, explore its main deficiencies and problems. Using the theoretical research results to design and improve the strategic management system. Give guidelines for China Mobile to improve the existing strategic management system, enhance its strategic management capabilities and provides a reference to other domestic enterprises on how to build a more effective strategic management system.The job is mainly presented as follows:1) Conducted in-depth research on three core modules of the current system and identify the various modules of the main problems and shortcomings.2) Build a new model on a basis of the current strategic management framework. Definite the meaning of key concepts.3) Designed the strategic decomposition system and indicator system with the combination of current strategy. Finished China Mobile's strategic map.
Keywords/Search Tags:mobile communications, strategic management, decomposition strategy, strategic indicators, strategic maps
PDF Full Text Request
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