| The 21st century is a century of advanced technology, the communication industry in the 21st century is full of opportunities and challenges, its characteristics, the 21st century is no longer a mobile communication industry of 2008, with the arrival of the era of 3G 1, mobile phone calls by simple function for Internet, television, photographic collection, entertainment, etc for the integration of high-tech products, the huge collection mobile market space, under-voltage manufacturers rapid development, the market is saturated mobile communication industry into the state of competition.Zhengzhou hope of optical communication equipment Co., LTD. (hereinafter referred to as:the light of hope) is engaged in mobile wholesale, retail, the company sells, China mobile phone is the strategic partner. Light of hope since December 2008, entrepreneurship, profits in the break-even point, is expected to bring benefit, light of hope in a clear strategic management guidance, carries on the strategic selection and implementation, accelerate development and increase profits.In this paper, the light of hope for the case of strategic management, marketing, such as the theoretical basis, economics, using PEST analysis method is light of hope the macro environment situation faced by five competitive forces model analysis, the light of the hope of the industry faces competition environment, SWOT analysis method, the external environment of light of hope of opportunities and threats, internal resource advantages and disadvantages are analyzed, and a comprehensive strategic guiding ideology, to make strategic choices, strategic implementation and safeguard measures, summarizes the development rule of light, the theory of ascension, communications industry operation significance. |
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