The Study Of Shanghai Industrial Tourism Product Development Based On Analysis Of Tourist Market

The study on the industrial tourism product is a new research field, which involves a number of cross-disciplinary researches, including: Tourism product development theory and Experience economic theory , Customer satisfaction theory, the theory of tourist behavior. Nowadays industry tourism is developing rapidly, the development of industrial tourism product has become an important factor for sustainable development of urban tourism, and therefore it' s necessary for us to strengthen its research.This study is geographically based on Shanghai. It takes the characteristics of industrial tourist market of Shanghai as the starting point, and tries to propose the industrial tourism product system of Shanghai.It is divided into five chapters.Chapter Ⅰ elaborates the background of subjects selection, research purposes and research significances, the basis of case selection, research methods and technology line.Chapter Ⅱ elaborates the research in the field of industry tourism in recent years to provide information for this study. This study involves many theoretical basis, including Tourism product development theory and Experience economic theory, Customer satisfaction theory, the theory of tourist behavior and meanwhile defines the related concepts.Chapter Ⅲ expatiates the current development of Shanghai's industry tourism. It contains a lot of data based on questionnaires and on-the-spot investigations, which are analyzed by computer. It puts forward the characteristics of industrial tourist market and its enlightenments to the product development.Chapter Ⅳ summarizes the current status of Shanghai's industrial tourism product development, puts forward the principles and influence factors of industrial tourism product development. Based on the three major theories (RMP, TPC, PLC), integrated of the characteristics of Shanghai' s industrial tourist market , chapter V proposes the industrial tourism product development system of Shanghai, which has practical guidance for this study.Chapter Ⅴ summarizes the papers, points out the deficiencies and proposes the field for further study.The study of Shanghai' s industrial tourism product development advances the product development theory. what's more, it can also contribute to the sustainable development of industry tourism in Shanghai.It has important theoretical and practical significances.