Study On Tourist Satisfaction Of Marine Tourism Industry In Shanghai Nanhui New City

The 21 st century is the era of marine economy.As an important part of the marine economy,marine tourism has also received increasing attention from the coastal countries of the world.In recent years,China's marine tourism industry has achieved considerable development.The marine tourism market has continued to expand.The level of tourism consumption has been steadily increasing,and the level of marine tourism services has also been continuously improved.The rapid development of marine tourism has also made the competition among coastal cities more and more fierce.However,up till now,research on the marine tourism industry has mainly focused on the development and sustainable development of marine tourism resources.Shanghai Nanhui New City is a new coastal city and has gradually gained the advantage of developing marine tourism.However,due to the fact that Nanhui New Town is still at the initial stage of development,it is urgently needed to think and solve the problem of how to better excavate Nanhui.The potential of the new city's marine tourism industry to develop its competitive advantage has made it stand out among many coastal cities.Based on a large number of domestic and foreign related marine tourism industry literature,the study of this article has carried out an in-depth study on the development of marine tourism in Nanhui New City using the combination of theory and practice,qualitative and quantitative research methods.From the perspective of tourist satisfaction,analyze the status quo and problems,and finally put forward specific recommendations and countermeasures.Specifically,the use of the Michael Porter diamond Model to analyze the development status of the Nanhui New City marine tourism industry,and to conduct a questionnaire survey on the satisfaction of Nanhui New City tourists,and to collate and analyze the survey data using data analysis software such as Excel and SPSS17.0.Understand the basic situation of tourists,and use factor analysis to divide visitors' perception variables of Nanhui New City into 4 common factors of infrastructure,visiting environment,convenience conditions and reception service.Calculate the average and standard deviation of satisfaction of each factor.Tourists received a higher average satisfaction rate for reception service and tourism environment,followed by a lower satisfaction rate for infrastructure and convenience.Finally,combined with the theory and empirical analysis of Shanghai Nanhui New City,this paper puts forward suggestions for the development of marine tourism industry in Nanhui New City.In terms of infrastructure,we should continue to consolidate and improve infrastructure in accordance with international standards;in terms of human resources,we should build a population siphon policy and gather talent resources;in terms of tourism products,we should optimize the integration of marine tourism resources and build a special route for marine tourism;In terms of mode,the development model of "government-production-learning-research" collaborative innovation should be established;in the aspect of operational publicity,the "Internet+" should be used to create the distinctive coastal city of "Internet+tourism".