Research On The Management Strategy Of Economy Hotel In China

The economy hotel takes one kind of new hotel form, as soon as it entered the market to obtain the approval. As a new kind of hotel, different from the star class hotel, its appearance proposed the challenge to the original hotels market pattern. This kind of phenomenon is not accidental, it has the deep reason. with the development of our country life level, The idea is renew as well as the leisure time increase, Domestic traveling vigorous development, Commercial activity and so on conference, display frequently conducts in each big city, the medium income consumer's quantity proportion enlarges day by day, the original star class hotel and the social hotel occupying leading market mechanism, has not been able to meet their need, the demand of the primarily neat comfortable hotel to be more and more intense. In this kind of situation, The economy hotel appearance has happen to meet this part of consumer's need. The economy hotel already became the favorite for investors in the hotel fields, the economy hotel function day by day is also prominent. The economy hotel has the very big demand in the Chinese hotels market, but must develop the economy hotel in the Chinese market, lets the economy hotel rise in the intense market competition, we must discuss its theory essence and the development way, discover its objective law of management, provide the theory instruction for the theory innovation and the practice operation, thus it has the vital significance to promote our country economy hotel development and even the entire tourism development.This article uses the research technique which the standard and the real diagnosis unifies, the union massive cases analysis, to economy question and so on hotel implication, development pattern, management strategy carries on the thorough system the discussion. The article altogether divides into seven levels: The introduction partially proposed the selected topic background, the domestic and foreign correlations literature summarize, the research significance, the research technique, the mentality and the frame, the innovation and the insufficiency and so on.