Research On The Management Strategy Of The South China Hotel In Changzhi

Changzhi city is located in the southeast of Shanxi Province,which has the unique superiority in human geography.In recent years,Changzhi city has won the top ten of China charm city,national civilized city,National Garden City,National Sanitary City,China excellent tourism city,National Model Green City,the national afforestation units outstanding contributions to more than 10 national title.With the city speeding up about economic transformation,it has got a great and rapid development trend,and the total tourism revenue reached 26 billion 470 million yuan in 2014,increased by 25% over the previous year,and it also led to the rapid development of hotel industry,only last year,the newly established scale accommodation breakthrough hundred.Hotel industry,including hotel accommodation,catering and other services for tourism and the flow of personnel,is also a very important part of the city,and is the first intimate contact with foreign workers in our city,so it represents the city image has great effects on the local economy,and the situation allows of no delay that improving service quality and level of hotel in Changzhi.With the economy hotel appeared in mainland and had rapid development,it has aroused widespread concern.Economy hotel is different from high-grade hotels in market positioning,and it has affordable price and satisfactory service to get recognized by the market.At the same time,the economy hotel in our country has some urgent problems to be solved in the process of development.This paper takes the South China Hotel in Changzhi as the research object,and researches on the problems of the South China Hotel in Changzhi development strategy and implementation measures.Research shows that the market in first-tier cities has become saturated,and the competition is getting daily intensified.The Enterprises are facing the Red Sea competition,business development space is limited.In the future,the surrounding area of Changzhi county and county level plays an important role in the sustainable development of the Changzhi South China Hotel in the future.Shanxi has a huge potential for development,and Changzhi South China hotel is an important part of the strategic layout of the development in Shanxi.Therefore,development strategy is very important which solve the problem of market development in Shanxi.In order to explore the development strategy and implementation strategy of Shanxi Changzhi South China Hotel,this paper is based on the related theory by using the five forces model of the hotel industry in Changzhi city development and management analysis of the status,and adjust the South China hotel management strategy;by using SWOT analysis tools,research on the advantages,weaknesses,opportunities and threats of Changzhi South China Hotel from two aspects about internal and external.Finally,author put the four development strategy about finance,human resources,marketing and operations,and put forward the implementation of business strategies to support these four measures: to expand the publicity,and enhance brand competitiveness;to strengthen personnel training and reserve human resources;to accelerate more points,in order to seize the market;to strengthen the communication with the outside world,enhance the innovation ability.These strategies and measures with strong pertinence and operability,and they can make the Changzhi South China hotel clear its business development ideas for a period of time in the future,and help it achieve better development,it can also borrow insights for other economy hotel.For the economy hotel industry,research result of this article can help this industry make good use of its own advantages and realize the sustainable development of industry.