Research On The Development Strategy Of Wu Zhong Cigarette Factory

Along with the deepening reform of our country to promote the new economic development model,the opening,especially after the accession to WTO,foreign multinational tobacco company enter oligarch,at the same time,China's tobacco industry's competition is also facing foreign competition pressure.The state tobacco monopoly bureau puts forward "around the 'three project',the 'cigarette level',tobacco production,marketing,currency funds to preserve and increase the value and marketing cost control,'going out' strategy",Hunan tobacco industry put forward the "13233" development strategy,to "and" the entrepreneurial spirit,and strive to build a world-class brands,shaping the occupation team,constructing ecological system,promote enterprise by resource to promote the ability of promoting the transformation from "research,production and marketing" to "market research and sales market" transformation,to tell the truth,do solid work,keep the rules,to achieve consensus,creating and sharing,in order to improve the Hunan tobacco industrial competitiveness.Facing the new situation China tobacco industry cigarette factory,Wu Zhong how to grasp opportunities,avoid risks,play advantage,form the characteristic in small scale in the vulnerable,as soon as possible to establish and implement the development strategy and feasible ideas,has become an important work of current.In this paper,the basic theory of strategic management to be concise and to the point of the paper,research status and the development trend of China's tobacco industry,macro and micro environment analysis Wu Zhong cigarette factory faces,a detailed demonstration of tobacco enterprises of our country economic,legal,social and cultural environment.On the basis of the analysis of environment,further to Wu Zhong cigarette factory external opportunities,threats and internal strengths and weaknesses,SWOT research,and then put forward the overall strategic target Wu Zhong cigarette factory.This paper from the aspects of strategic management,system management,system,mechanism,technology innovation,human resource management,operation management,internal control,production supervision,internal control,corporate culture construction,expounds the functional strategy measures.Wu Zhong cigarette factory development strategy is proposed in this paper,and to formulate the detailed strategy and function strategy realization measure,to the new environment in the change of the Wu Zhong in cigarette factory,the realization of "survival" and "steady development" has a certain significance.