The Development Of Changchun Post CRM System Based On Large Customer

Since the proposal of CRM idea, and with a few years'development, the global market for CRM has been growing explosively all the time. Meanwhile, the CRM market in China is coming up rapidly. At the same time, with the promotion of the national reform, the domestic postal industry's competition has aggravated day by day. What's more, the international and domestic situations also challenge the service contents, service methods, service quality, management and service consciousness in our postal enterprises severely. The customer relationship management is a new developing mechanism of management, which aims at improving the relationship between enterprises and their customers. On one hand, we can optimize resource distribution and reduce the enterprise cost by managing the business procedure overall; On the other hand we can attract and keep more customers, increase market share by offering the swift, thoughtful and high-quality service. Just keep in mind two things: firstly, customers are one of the most important resources that make the enterprise develop. Secondly, we have to carry on an overall management on the various relations between enterprises and the customers.The postal VIP customers refer to those whose potentiality of using postal service is relatively prosperous, those who will offer us the important revenue source, and those who are also the focus of our rival counterpart. The postal VIP customers are the main source of business income of our postal enterprise; they are also the attempters of our new postal business. Of course, they are also the stable users, and the focus of the market competition. Furthermore, they are the key point of our postal service. To the postal enterprise, the key to get the...