The Research On Marketing Strategy Of Tianyuan Industrial Corporation

Hot zinc-plated method is one of the most popular and effective anti-corrosive methods, and it is widely used in the national economic basic industries. With the development of our country's economy and developing the building, traffic, electricity and urban infrastructure in a more cost-effective manner, the hot zinc-plated iron wire industry develops rapidly, and then competition becomes more and more intense in the industry.Tianyuan Industrial Corporation is a private enterprise that specializes in hot zinc-plated wire production. Because of advantageous situation, the company grew up rapidly in the initial stage of its founding and has already had certain influence and stronger capability in the trade at present. But the constant entries of competitors have made a great change to the whole market environment and supply-demand relationship and made Tianyuan industrial corporation face severe test and challenge. So analyzing environment of the industry, main competitors and customer conscientiously and formulating and implementing effective marketing tactics have a very important realistic significance for Tianyuan Industrial Corporation in obtaining and keeping competitive advantages among fierce market competition and becoming bigger and more powerful.This paper mainly studies the marketing environment and marketing strategy of Tianyuan Industrial Corporation. Through the analysis of the external marketing environment and distinguishing each kind of external strength and its influence on the company, it provides the scientific basis for holding the opportunity of development for the company and avoiding the environment threat. The task of the analysis of internal resources and the marketing ability is to clearly recognize the pros and cons of the resources in the company and questions and deficiencies in the marketing process. It will lay the foundation and indicate the direction for the company to choose and formulate the marketing strategy.The fourth and fifth chapter is the emphasis of this paper. In this part, author designed the marketing strategy for Tianyuan Industrial Corporation in the use of"4PS"theory. Firstly, author choosed the targeted-market through the analysis of market segmentation and took a market positioning; and then, author designed marketing strategy for Tiyuan Industrial Corporation from four angles: product, price,...