Research On Marketing Strategy Of A Guarantee Company

After the reform and opening up of Deng Xiaoping in 1987,China's economy has been moving forward,which has lasted for more than thirty years."New normal" has become the keywords of the current economy,mainly in the three aspects of economic growth,economic structure and digestion policy.This is a special period,"change,adjustment and digest" and other words have been mentioned.Because of this reason,as a support for the development of small and micro enterprises guarantee institutions themselves worrying.On the one hand,we should support them,on the other hand,we should take into account the "new normal"environment,supporting the plan and measures are very difficult.The third party guarantee institution itself has the characteristics of the risk and income is not synchronous,the information is also asymmetric,and with the adjustment and pressure,the guarantee enterprise is difficult to save itself.Today,the urgent problem for the guarantee industry is that under the new policy and economic environment,the development of the security industry is still stable,and at the same time,the small and micro enterprises are difficult to lend a helping hand.The State Council issued the document No.43 on the guarantee industry,and expounded the opinions and suggestions on the development of the guarantee industry in detail.The main aspects of the guarantee system are the system and positioning of the industry.The file at a higher level,make the top-level design and planning for the development of the industry,from the policy system,the environment has made the reform direction of adjustment,in order to make the financing guarantee to guide policy,the environment and evaluation are also some transformation.At the same time,from the nature of the product to the location of the business are carried out in detail the division and provisions,provides a set of ideas.This paper in the marketing strategy,guarantee theory research status at home and abroad and corporate strategy,marketing strategy,marketing and security based on the theory of the third party Guarantee Corporation A company as an example,discussed in the background of the new economic norm ",third party guarantee institutions marketing strategy.The first analysis of the third party Guarantee Corporation A company exists in the marketing strategy issues from product,marketing mode,marketing channels,personnel issues,and then through the third party Guarantee Corporation A put forward the optimization ideas,objectives,target marketing model of the target market positioning and the competitive ability analysis,put forward to third Guarantee Corporation A company's marketing strategy,finally on the basis of the above analysis the marketing mode of the third party Guarantee Corporation A company innovation.