The Investigate Of The Anhui Telecom's Channels

The competition of telecommunications is a long and dynamic process, during which industrial surroundings, the demands of customers and the pattern of value chain are in dynamic adjustment and change As with telecommunications'specific characteristics, when the differences of the products between rivals are not obvious, while the strategy in price is easy to be followed by its rival, establishing a special marketing channel can lay a creative competitive advantages Thus, channels have already become the stragetic sources of the telecommunications businessmen In so fierce competitive situations, how to always keep its competitive advantages in the channel, has already become a question that must be answered by the businessmen of telecommunications Since 2003, telecom enterprises of anhui have successively built their own channels and combined channel and exactly have made great achievement. It improves the image of service while offering difference service for customer and injects new vigor into telecom enterprise's own sustainable development of China too. Though telecom enterprises of China have been in the diligent work all the time in construction and management of the marketing channels, it constantly exposes various kinds problems of designs and management while building and managing channel which makes enterprises have to divert their attention to assess, design and manage the original channel again and causes telecom enterprises can't put their all strength into business innovation and improve the service level.First, the article explains the theory of marketing channels according to the characteristics telecommunications enterprises Second, according to the analysis of the surrounding in which the present telecommunications enterprises marketing channels lies, it elaborates the necessity of channel management and construction, systematically explains the significance of the enterprises strengthening its channel managements It also expounds achievements as well as the promotion to marketing that X province achieved in strengthening tis own marketing channels Then , by analyzing the problems that X province met during the process of its four-channel construction in telecommunications, the article puts forward some solutions Finally the article forecasts the tendency and transformation of X provincial self-management channel construction and channel construction of 3G age...