The Research On Developing Strategy Of LD Co., Ltd

In recent ten years China's motor parts industry has been rapidly developed. But in these several years, with the more and more drastic competition in China's motor parts industry, it is going to be the focus for many national economists and insiders that how should the large number of motor parts enterprises look for the survival and developmental methods which are appropriate for themselves. Based on the basic theories and methods of strategic management, setting a certain enterprise as the example, starting from the characters of this industry, the paper makes a tentative discussion, according to the basic process established by the enterprise strategies, on the formation and implementation process of the development strategies appropriate for national motor parts enterprises. The research methods have some certain referential value for the domestic automobile parts enterprises.LD was founded in 1995, which professionally produces motor lhq, whose production and sale quantity ranks in the forefront place in the nationally same industry, whose products range from the displacement of 35CC to 600CC motor engine lhq, which possesses many production lines and over ten production workshops and has the ability of annually producing 3 million sets of lhq at present. The annual sale of LD is close to 100 million. And LD obtains the praise as"One of the fifty Chongqing's top civil enterprises","Little giant of Chongqing City","Excellent private enterprises"and so on.Facing the economic globalization after entering the WTO,the developmental trend of motor industry,the more and more tense competition pressure in the same industry and the more and more individualized requirements of the customers, all the corporations should carry out their strategic development goals. Then where are LD's advantages? How to use the benefits and avoid the shortcomings? How to keep the forefront place in the competition? These questions are here for LD to be answered. And in order to answer these questions, LD has to do some researches on the developmental strategies of the enterprises, diagnose the developmental strategies of the enterprises, constitute a series of developmental strategies, so that all these measures can sketch out the strategic outline for the company development, arrange the strategic steps and provide some references for the development and decision-making of the enterprise.The strategic researches cannot be done without the relevant theories. Either can...