The Study On Quality Management In Ecotourism Attraction

Under the competitive mechanism of "Natural Selection" in Market Economy.quality competition is getting more and more stronger, quality gradually becomes the enterprise the lifeline, managers begin to attach importance to quality management, the academic field also unceasingly pay attention to the quality management theory and the practice.The comprehensive and invisible of tourism products decide their abstractness and complexity, therefore.the tourism quality management is a more synthesis and complicated work. At present.the Quality Management theory mostly concentrates on the Hotel and Travel Agency's management,but the attention which gives regarding Ecotourism Attraction are less.This paper takes Ecotourism Attraction quality management as research object,on the basis of extensively reading the relevant literatures,uses systematic approach, comparative analysis etc.This paper defines these conceptions: Ecotourism and Ecotourism Attraction, quality and tourism quality, Ecotourism Attraction's quality and quality management;Proposes four theoretical fundamentals:Total Quality Management Theory, "Customer-Oriented" Services Marketing Theory, Tourism Scenic Spot's Services Operational Systematic Theory, the Theory of Sustainable Development in tourism.The paper's central part is the Ecotourism Attraction Quality Management System which was constructed from four aspects:organizational preparation, quality plan and control, quality assurance, quality assessment and improvement. In the first part of the quality management system — organizational preparation:establishes quality management organizational structure and quality training mechanism;in the second part, quality plan contains drawing quality policy, the quality requirement of Ecotourism product and standards of quality of service, establishing quality document;quality control has Feed-forward Control, Critical Control Point,Real-time information control, building Security Pre-Waming system, strengthening tourists' behavior management.The third part introduces the Integrated Management System of Quality and Environment of ISO, Ecotourism accreditation system.The fourth part of system constructs the classification standard of visitors' satisfaction evaluation items,then adopts the corresponding improving measures.Finally,this paper studies a case of Fuzhou National Forest Park,analysis its Situation and problem,then put forward the corresponding management measure.