The Research On International Tourism Product Development Of Hangzhou

Tourism product is one of the most important concepts in tourism research system while product development is the core of the entire tourism development activity. Tourism industry development in Hangzhou has always been in the front rank among the tourism cities in China, but under the new circumstance of connotation development, the traditional sightseeing tour cannot meet the demands of the present tourist segment market. How to change the status quo of Hangzhou with a flourishing domestic tourism and sightseeing tour but a not-so-dynamic Western market in international tourism in order to fasten the development of leisure and MICE tour to help the city's tourism development system develop in a healthy and balanced way? The solution to this question proposed by Hangzhou city government is to fasten the development of international tourism and adopt the "three-leg" strategy and ultimately upgrade the industrial location of Hangzhou. Nevertheless, Hangzhou lacks the necessary and sufficient research on the development of international tourism product, and the natural consequence is that little progress has been made to the inbound tourism market of Hangzhou.After a brief discussion on the concept of tourism product and international tourism product, this thesis probed into the denotation of internationalization from 4 perspectives and stressed that the correct understanding of internationalization is not that the development of all products should be based on the international market, but that the design, development, management and marketing of tourism product should have an international criterion, an international vision and an international norm. And this kind of product is sure to be very popular with the inbound tourists.Then the thesis thoroughly analyzed the status quo of international tourism in Hangzhou and pointed out the advantages and disadvantages in the process of developing international tourism. Based on a survey conducted among the international tourists to Hangzhou, this thesis analyzed the distinctive feature of these tourists in great details, namely the present tourism product analysis, the tourists' evaluation result analysis and the tourists' demand analysis, and then it presented an agreementibility analysis model of tourism product and market demand.Finally, under the guidance of TPC theory and process theory, based on the feature principle, the market principle, the integration principle, the participation principle, the resources analysis, the status quo analysis of product and the agreementibility analysis, this...