Present Situation Analysis And Evaluation Research On Food And Beverage Industry In 4A Tourist Attraction In Beijing

The food and beverage industry in tourist attraction (FBITA) has already given most of the tourists such overall impression: expensive price, poor hygienic condition, low quality and bad service. FBITA is necessary and is an important part of the products of tourist attraction. The quality of FBITA not only affects tourists' traveling experience, but also manifests the quality of tourist attraction.Beijing is well known for foreign tourists as the capital of China and the main contest area of Olympic Games in 2008.Beijing, as an important destination for foreign tourists, has become the window for foreign tourists to know China and Chinese tourism. Therefore, promoting the quality of FBITA will not only rich the tourists' traveling experience but also enhance the quality of service in tourism, which is good for tourism in Beijing. In this paper to our knowledge, it is the first time to global analysis FBITA in China. Conclusions made in this paper are very helpful to tourist attractions to improve their service of FBITA.Questionnaire, interview, observation and literature research were...