Relation Marketing: Exploration Measure For Water-saving Irrigation Business Of G Company In Southwest, China

The development of water-saving irrigation technology is technological support to develop agriculture in China, also important guarantee to solve water resource crisis .According to market prospect, business characteristic, and current market situation in Southwest, this paper put forward relation marketing oriented marketing strategy and construct three relation marketing market, namely customer market, internal market and relative market.On the basis of establishment of customer relationship, to expand target market, we quantize and assess customer value; therefore, we execute relation marketing and put forward measures to save customers according to financial level, social level and strategic level appraised.It is necessary to operate internal and relative marketing well to expand customer market effectively. In this paper, internal related chapter discuss organization structure innovation in G Company the creation of corporate culture to execute relation marketing usefully, and staff management and compensation, put forward measures to explore shareholder and suppliers in relative market.Suggestions and measures raised in this paper have been submitted to G Company, partly executed, partly operated fruitful, and partly applied to practice.