Analysis On Urban Marketing Strategic Choice Of Daxing District

Since the 20th century, with the development of science and technology and the economic globalization, each city is competing for the favorable developing factors for itself. However, against the backdrop of seller's market in global commodity economy, the resources of the factors are limited. Every city has to take the initiative to carry out marketing to be more competitive. City marketing emerged with the market economy and city competition.The subject of current research is Daxing District, a suburban area of Beijing. The area has superior condition with outstanding characteristics. Yet the favorable condition has not been transformed into the absolute advantage for economic and social development. The researcher applies the theories concerning city marketing to the practical developing situation of Daxing District, analyzes the city marketing strategic choice, and concludes that Daxing District should embark on the brand marketing and satellite marketing revolving Beijing.The research starts with the origin and development of city marketing,the summary induced the domestic and international research of the city marketing theories present condition;Then, to the related concept of the city marketing,constitute the related theories foundation of the concept contents, such as main factor and the host and guest body...etc. and the city marketing to carry on elaborate, and according to current domestic and international the city marketing strategic theories and fulfillment refined four kinds of basic and strategic types of the city marketing;The third part is the theories that carries on the city marketing to the Daxing District and practice of the condition applicability analysis;Four-part cent, the article passes the city fixed position and the above-mentioned marketing condition analysis to the Daxing District, making sure the Daxing District city marketing to choose a type strategically-according to the brand marketing strategy of the satellite marketing, and carry on refine to the Daxing District city brand, get the city brand of the Daxing District-the most suitable match to live and start a business of green home;End, article again to the Daxing District city marketing strategy implement project of the...