Sunlight Decoration Company's Development Strategic Research

The sunlight decoration company ( hereafter refers to as sunlight company ) had been established since2000. passed through the near 6 year development become in gradually this local repair profession the medium level company. The consumer also experienced from initial to has repaired the company the repel, realizes gradually to the final approval process ,but the repair profession also passed the initial development period, the growth day after day mature and knows along with the consumer enhances the market to expand unceasingly. Simultaneously between each decoration company for competitive advantage launches day by day to be also intense. The sunlight company took a profession the follower, in the current situation carries on the system analysis to the market environment, according to the above and formulate has the pointed company to complete the strategy, in order to grasp the market enables own a better development, becomes the company the urgent matter.This article through this local repair profession insider and outside environment and consumer's expense psychology and in the demand analysis foundation which locates to the sunlight company. Utilizes five strength models theories, the method and so on, SWOT analysis, the union sunlight company actual situation determines to the company effective competition strategy and the concrete competition strategy. This article studies the starting point lies in the apply theory to reality, the endeavour can cause it to be in the intense market competition ,the sunlight company plays certain model role.This article altogether is divided five chapters; First chapter is the introduction part. Through concrete question which faces to in the sunlight company's synopsis and the management proposes.This article research goal the significance and the research key. The second part is to the sunlight company's environment analysis and based on the environment analysis foundation in SWOT analysis, this part including the external environment analysis, internal environment analysis, and according to the external environment opportunity and the threat, internal environment superiority and the inferiority carries on the SWOT analysis. Third part for corporate growth strategy determination and implementation. The fourth part is the developmental strategy implementation safeguard.. The fifth part is a conclusion.This article through to affects the sunlight company to compete the strategic constitution factor ,after carries on the depth analysis to formulate suits the sunlight company the development strategy. Further develops for it provides has the significance Mentality and the...