A Study On The Strategies Of International Trade Private Enterprise Culture Construction

Being a significant force in China's socialist market economy, private enterprises play an important role in China's economy. However, due to lacking key competitiveness, they tend to be trapped in difficult position and hampered from further development after experiencing rapid development for a short period of time. Currently, the international competition and challenges that the Chinese private enterprises are facing are unprecedented and fierce. Thus, as a new competition pattern, the management of enterprise culture is receiving more attentions and gaining more popularity among entrepreneurs.From the angle of how to construct enterprise culture, this paper begins with analyzing the current situation of culture construction in private enterprises in China, and the defects of the management. Then it elaborates the significance of culture construction in private enterprises by illustrating with classic cases. This paper continues to explain the innovation spirit of enterprise culture in private sector in China, and comes to the conclusion that innovation spirit is the corn of culture construction. Finally, several strategies are proposed to foster the innovation spirit during the construction of enterprise culture.The author adopts the research method of survey to make a systematic investigation and analysis on several classic cases, in attempt to capture the essence of enterprise culture in private sector. Besides, by making comparison and analysis, the author compared domestic and foreign culture constructions in private enterprises, aiming to learn from successful experiences and draw lessons from unsuccessful ones, so as to provide some suggestions for private enterprises that are trapped in difficulties.