The Role Of Enterprise Culture In Private Foreign Trade Company Internationalization And Reconstruction Problem Research

Existing research shows that the private foreign trade enterprises made hugecontribution for the economic and social development of our country, but in recent yearsare also facing unprecedented challenges. Corporate culture become the important factorsinfluencing the private foreign trade enterprises internationalization.Based on the four dimensions of corporate culture theory as the instruction, on theconnotation of enterprise culture and its important role in the private enterpriseinternationalization path and reconstruction, on the basis of a brief review and comments,first analyzed the enterprise culture in private foreign trade companies and the functionalmechanism of internationalization, and the problems existing in the enterprise cultureconstruction of private foreign trade company, the demand of the refactoring., in turn, inNingbo Sellers Union co., LTD., for example, with respect to its reconstruction before thelack of corporate culture and influence, especially the ideas, methods and specific contentof refactoring, such as main effect analysis and summary. Finally, in view of the lack ofprivate foreign trade enterprise culture construction, combining with the case ofenlightenment, put forward the corresponding strategies of private foreign trade company’scorporate culture reconstruction measures. These conclusions are as follows:(1) Internationalization makes most private foreign trade enterprises have alreadyrealized the importance of enterprise culture, part has already begun to reconstruct theenterprise culture, but the problems mainly displays in: values in the core position in theenterprise culture is a lack of enough understanding; Spirit culture of lay particular stresson form and ignore the connotation; Pay attention to the enterprise strategy as the corematerial culture; Behavioral culture emphasizes the relationship; Neglect importance ofemployees in the enterprise system culture.(2) Sellers Union Group has obtained the good effect, and constructs a set of accordwith the international enterprise culture management system. Sellers Union Groupestablished the enterprise’s core values, put forward on the basis of innovation servicecontent and service form, the construction of service-oriented foreign trade enterpriseinternationalization road comprehensive goals, and serve the society. (3) Internationalization of private foreign trade enterprises must take the values andspirit culture as the link to systematic, integrity to build enterprise culture shape, created onthe basis of the core values of the spirit of enterprise culture; Raising the quality ofproducts, services, and adhere to the quality of enterprise material culture; Create to set upa good image of enterprise behavior culture; Build a people-oriented, employeeself-determination enterprise system culture.