Countermeasures & Analyses For Shanghai Commerce-inviting

Commerce-inviting (from overseas) is the inevitable outcome of the rapid development of social labor division and market economy , which grows in order to adapt to the fast -developed market economy and invites the capital and technology effectively. In China, commerce-inviting appeared and progressed in the transitional period from planned economy to market economy. With the developing in the past several years, commerce-inviting in Shanghai not only took on a large scale, but also improved its quality and level noticeably; still the bottleneck is met in this process. This essay starts from the angle of marketing and sales, and analyzes the signaficance of commerce-inviting marketization. In order to solve the problems out of Shanghai's commerce-inviting, it provides some suggestions and countermeasures from the angle of marketing techniques angle as well.The study is deployed based on the thoughts of "study the status quo--put forward problems--analyze the reasons--study the application--provide the countermeasures". It explains the conception and studying significance of commerce-inviting at the very beginning and looks back to the theories of commerce-inviting and marketing techniques home and abroad.The essay firstly makes a simple introduction of the developing course of Shanghai's commerce-inviting. Then it managed to find the sticking points which place restrictions on Shanghai's further commerce-inviting by the way that it describes the actuality of Shanghai's commerce-inviting and compares the FDI data of cities around Shanghai in 2005. The sticking points are role malposition; oriented by government; unreasonable stucture and arrangement of foreign-fund; lack of soil; too high trading cost; inadequate cohision of attracting foreign-fund, etc. Talking about the whole marketing environment of commerce-inviting, the compitation becomes more and more fiece whatever domestic or among nations. What the government reinforced macro-control and revised the policy brings new challenges for a new-round FDI. While opportunities always come with the challenges. Shanghai will be gifted with infinite opportunities driven by favorable geographic position, harmonious humane atomasphere, good economic enviroment and FDI increases all over the world.