Study On Strategy Of China Telecommunications Corporation Reforming

Affected by new IP technique , mobile communication and price war, the main income source of China telecom ,voice service , is becoming cheaper ,and has a slowly or negative growth rate. So China telecom can not develop lastly only depend on voice service, and must reform .early 2005, the general manager of China telecom , Xiaochu Wang , bring forward reforming ,and becomes a hot topic, other telecom are too pay attention to this .But the problem of reforming ,such as the necessity, way, which strategic to choice, must be solved. In this paper, we will try to study above question by analyzing the environment of enterprise and telecom working experienceThe article is divided into seven parts , and the main ideas are as follows:In chapter one, we briefly expatiates the reason for choosing the topic, and the status quo of the investigation internal and external, and the significance of the studying .In chapter two, the characteristic of telecom enterprise and reforming necessity of China telecom are introduced firstly, then analyze the current develop actualities of our telecom enterprises. Finally, this paper detailed study the necessity of the reformation of the China telecom from the Development tendency of telecom industry, Factors of national policies, Impact of international telecom enterprises to domestic telecom enterprises , and the change of consumptive environment.In chapter three, we first introduce the currently social environment of the China telecom. Then analyze the industries structure according five strength model and the competition. And use the SWOT analytic method to illustrate the competition environment analysis which includes Strengths, Weaknesses, Opportunities, Threats.In chapter four, the interior environment from the condition of ability and resources with the links of values and estimating matrixare analyzed.In chapter five, we study the goals and selection of telecom enterprises strategy in reforming. Firstly, we introduce the localization of China telecom reforming strategy, which is becoming a server of colligate information, and can cause China telecom become a world modern telecommunications corporation. Then discusses five strategies include different, system innovation, service innovation ,internationalization and brand.In chapter six, Implementation and controlling of China telecom strategy of reforming are studied. This chapter detailed illustrates the implementation of strategy...