The Research On Development Strategy Of Hunan General Import & Export Company

As the member of WTO, the environment of China changes charpely. The new environment brings our enterprises rigorous challenges as well as great opportunities. As an medium general import & export company, Hunan General Import & Export Company is influenced deeply by China's entering WTO, facing the resources and superiority losing. It now is facing such questions: Where do we go? how do wo establish new superiority?Firstly,this article briefly introduce the development survey of hunan,including company's establishment, the changement, the present condition, and the company'questions and challenges. Then, starting from the environment analysis, this paper comprehensively analyzes company's environment condition, the opportunity and threat that the company is facing. Then by the way of SWOT and the enterprise value chain analytic method, this paper find the company's the extremely concrete opportunity, the threat, the superiority and the inferiority. This paper presents value chain analysises of profession of foreign trade and the foreign trade company value chain, based on Michael Porter's value chain analysis model. According to it's resources and capabilities, this paper advances corporation's developing perspective.Secondly,the paper, on the basis of the environment analysis, propose the Hunan General Import-Export Company's mission,the enterprise objective, assign the strategic target, including long-term, short-term goals and gradual duty. In this foundation, It proposes company's strategic choice. Bases on the foreign trade profession characteristic and the company management scope. This paper proposes the cost leading strategy of the goal centralism , Integration, Strategic alliance, strengthening the supply chain management, to implement the company strategy.Finally, this paper propose the safeguard measures, including the informationization, the brand, the human resources management and the development, the control system innovation, the enterprise culture and so on, which can make the company strategy have a good implementation effects.