A Study On The Development Strategy Of Casic

Aerospace technology is a country's strategic industry as well as one of the main scales to measure its comprehensive national strength and defense power. As backbone of china's defense industry, China aerospace science & industry Gorp.(for shot as Gorp.)is committed to the important mission endued by CPC and Central government. In firm response to government's call, the Corp. will endeavor to keep abreast with ongoing military transforming in China by providing cutting–edge arms and equipments that meet China's national security needs. Meanwhile the Corp. shall be contributing to further strengthen China's role as a major player in global aerospace sector as well as to inspire the people and to enhance national cohesion. In the nation's economic construction, the Corp. shall also server as a locomotive for both the development and industrialization of hi-techs in the basic and applied fields. Ultimately the Corp. will help realize the leap forward of China's Aerospace by taking a new road to industrialization. In this sense, the Corp.'s development level may be considered as a key determinant to the future of China's aerospace industry.This thesis expounds the evolvement of enterprise strategic research and theories in the western countries. Based on great deal of data and information about domestic and foreign aerospace enterprises, the writer provides with a workable optional strategy after making an in-depth Matching Analysis on internal and external situations the Corp. is faced with by employing some analysis instruments such as SWOT matrix and SPACE method. In addition, the thesis puts forward a strategic thinking about development guidelines and directions, setting a strategic development goal for the Corp. as well as presenting with some tactics and actions accordingly.