Study On The Mode Of Supply Chain Management In Real Estate Enterprise

Since the real estate was in our country in the eighties of the 20th century, it has faced improvement and challenge constantly. Adding the fast development of the real estate in recent years, its role in national economy is more and more important, the government and ordinary people pay more and more attention to it. As the main body, the real estate enterprise'management system is paid attention to by people gradually too.Supply chain management originates from productive enterprises, and has already been succeeded in carrying on extensive application by a lot of enterprises. It plays to his utility, such as improving enterprise operational efficiency, satisfying customer personalized service, promoting enterprise key competitiveness, etc. we can say, supply chain management is a advancement management theory which has been affirmed in business administration. This article will introduce SCM to the real estate enterprise. This article hope to establish the SCM system to construct a whole entirety of the real estate trades which involve many fields and have long supply cycle, regard the real estate enterprise as the key of the supply chain, thus realize the sustainable development of the real estate, enable the real estate enterprise to occupy a tiny space in fiercer and fiercer market competition.This article started with the current application situations of the SCM used in the real estate, through the analysis of the traditional real estate enterprise organization mode, and obtain problem and deficiency when SCM is used in real estate at present. It analyze the different fields that the supply chain management in the real estate, and it analyze the process of real estate with the segment method and pushing/pulling method, and obtain the border of pushing/pulling. Against the domestic and foreign resources of the real estate enterprise and real estate's process, it combined ERP and BPR and construct the management mode based on that the ones that supply chain management are integrated of investment enterprise of the real estate, and the management operation in the dynamic alliance.