Structure-Conduct-Performance Of China's Engineering Consultancy Market

Modern industrial organization theory, which is supported by Mason and Bain in Harvard University, divides the industry into specific markets on the basic of new classical price theory and by means of experimental research, and then constructs an analytic mode of market structure-market conduct-market performance (simplified as SPC mode) which has deep links of detail and methodical logic systems.Engineering consultancy industry is an important industry in our country. The author of the dissertation here, by taking advantage of theoretical basis and research path offered by the industrial organization theory, explores China's engineering consultancy industrial organization situation by the SCP mode and compares it with that of the foreign engineering consultancy industry. The results are as followed. The engineering consultancy industry has low market density and a mass of competitors. But there are monopoles in some industries or some regions. And the product diversity show in the quality, technology and brand. Because of ability person, qualification and longevity, engineering consultancy market has high policy barrier of market entry, but low exit barrier. The price competition is one of competition means of the market. And engineering consultancy enterprises united in the market, and also adjust their interior organization structure.At the end of the dissertation, some specific policy advice is put forward to perfect the engineering consultancy market mechanism and to accord with foreign engineering consultancy market.