Theme Park Cluster Research Based On Niche Theory

Since the renaissance of Disneyland in 1955, the concept of Theme Park came into being for the first time. Undergoing by half a century, theme parks are widespread all over the world, welcomed by tourists from alternative districts. As the rapid development of the sector, it becomes increasingly competitive between theme parks. In order to analyze the competitive relationship among them, this thesis investigates the operation structure of theme park based on niche theory, and sets up a theme park niche model to calculate the niche of Southern California theme park cluster so as to make some suggestions for Chinese theme parks. Concretely, four aspects are studied.Firstly, by the research to sector characteristic, we advocate that theme park operation factors consist of inner resource which is substantial truss, tourist demand which is existent basic, and operation management which is evolutive impetus.Secondly, according to the three factors above, a four dimensions model of theme park niche is raised, which includes resource element dimension, tourist demand dimension, technology innovation dimension and operation management dimension.Thirdly, taking southern California theme parks cluster as a case, we calculate their niche by principle components analysis utilizing the model.Fourthly, from the southern California theme parks niche research, tactics on market competition structure, target market location, theme identity, product technology and amusement pattern for Chinese theme parks are inspired by looking through their competitive strategies.