Research On The Marketization Of Food Cold Chain Logistics

In recent years, more and more attention to logistics. The logistics research of production'goods, industrial products, daily commodities have made significant achievements. But less research on food cold chain logistics. In the face of lower marketization, it use less third-party involvement in the status quo. So the marketization of food cold chain logistics is very important to study.In this paper, a detailed analysis of the market demand and supply, and summed up the characteristics of the cold chain logistics market. Then explained the cold chain logistics of market-oriented content from four perspectives, just as basic elements, the market structure, market behavior and the performance on the market. Food Logistics in the thesis that the marketization is in the food cold chain logistics process, using market methods to regulate the distribution of cold-chain logistics and logistics resources, a market-based mechanisms to promote the building of facilities and equipment. Optimization of logistics enterprises on the market behavior, perfect food logistics in the regulatory and incentive mechanisms, continuously enhancing our overall competitiveness in the food cold chain logistics.This paper analyzes the food market behavior in cold-chain logistics and related businesses. Food Logistics at this stage to advance the marketization process, the key is to establish a coopetition market mechanism. And the establishment of cooperative competition in the market is based on horizontal integration, vertical integration or the regional economy. Finally, the article analyzes and discusses the establishment of an effective incentive mechanism and regulatory mechanism, which is an important way to ensure a coopetition market mechanism.Based on the theory with practical considerations, this paper used a lot of data to analyze the status of cold chain logistics market, and in the market division summed up many business cases about food manufacturing, retail and logistics. The paper total quoted 1 chart, 7 tables, and 32 references.