The Research On Competitive Power Of Hunan Tourism

The study essential factor aiming at building up an analyzing paradigm, finding out each affects the Region tourism competitiveness and defined Comparative Weightiness of the Genes,then buildup an Competitive analyzing paradigm. A comparative analysis of 30 provincial areas'tourism, except for Ningxia (statistical data has not been released) , has been made , in terms of environment competitiveness, foundational competitiveness and nuclear competitiveness The analysis of Hunan tourism's all kinds of index rank in the nationwide has also been made. Based on the analysis, combining the comparative advantage and disadvantage of Hunan tourism development, relative policies have been put forward. The study mainly involves positive study, comparative analysis,quantitative analysis and qualitative analysis, this Paper systematically studies region tourism industry competitiveness. The thesis is divided into four chapters.The first part is an introduction of the backdrop and the reasons for selection subject and a brief survey of the related studies at home and abroad. It is imperative to cultivate and promote tourism competitiveness , improve regional tourism development level and lead the healthy and orderly development of regional tourism. The second part is quantitative analysis of Hunan tourism competitiveness power.This paper makes a analysis of the comparative advantage and disadvantage of Hunan tourism in terms of environment competition, infrastructure facility competition and nuclear competition.The third part is the structure of Hunan tourism competitiveness power Status and comprehensive analysis. Firstly, the author adopts the"Diamond"model of Professor Peter and establishes competitiveness model of regional tourism; secondly, based on the analysis and use of predecessors'model, adhering to the principle of the establishment of competitiveness index system and data accessibility, the author'own competitiveness index system of Hunan tourism has been formed and index weight has been identified through the adoption of Analytic Hierarchy Process; thirdly, the author calculates statistical data and makes a comparative analysis of 30 provincial areas'tourism in terms of environment competition, infrastructure facility competition and nuclear competition; last, according to the data got through calculation, an overall comparative analysis has been made . The forth part is a conclusion. Directed to the conclusion of Hunan tourism development situation made through the empirical analysis of the third part, this paper has put forward some solutions and policy , pointedly and relatively comprehensively. First, Hunan tourists'turnover ranks 4 in the nationwide. The author holds the idea that our province should take full advantage of geographical location, consolidate regional cooperation and realize consolidated management. Secondly,foreign exchange earnings of Hunan international tourism ranks 13 and Number of International Tourists ranks 16 in the nationwide, in the middling state. The author believes that our province should increase publicity to promote while targeting tourist market. Third,Hunan tourist resource ranks 10, owning comparative advantage. The author considers that our province should perfect tour route and enlarge quality tour route. Fourthly, Hunan travel social environment ranks 26, owning to comparative disadvantage. The author is with the idea that our province should exert the influence of Huxiang Culture and promote Hunan tourism. Fifthly, Hunan travel resource ranks 17 in the nationwide , owning to comparative disadvantage. The author is of the opinion that our province should explore the scientific value of cultural relic resource and develop special tourism.