By Communication Company Strategic Transformation Research

"Data" is coming, mobile phone communication from2G to3G, for the forthcoming4Gcommunication. Broad band from1M to4M, the10M speed is also within reach, the futurefaster at any time exponentially. High-speed transmission drive large data transfer time incommunication industry. Can not keep up with the industry’s footsteps or no technologicalinnovation, it is easy to be out of the market and the early entry into the declining period. Themarket competition, enterprises have to consider the problems of survival and development inthe rapid updating of the environment. Enterprises can develop new strategy based on theadvantage of the change of internal and external environment and their own resources, to seizethe market opportunities and promote the development of enterprises.BY company is a state-owned enterprise holding subsidiaries, specializing in videocommunication products, high-tech enterprises. In recent years, the corresponding market andenvironmental change is exceptionally fierce. The company meets the traditional businessgrowth slowed, alternate of old and new technology, the problem of network convergence speedetc. Communication industries enter the transformation period.In this paper, based on the strategic management theory and related literature, introduce thebackground of the current video communication industry. Describe the development of BYcompany and problems. Using PEST to analyze the company’s external, while using the fiveforces model to analyze the industry environment. Value chain analysis of several aspects ofmodel to analyze the internal organizational structure, marketing, corporate finance, research anddevelopment capabilities, brand resources, a comprehensive understanding of the internalresources, ability condition. Through the SWOT matrix, the thesis summarizes the statusarrangement inside and outside the company can choose the strategic transformation scheme. Inthe choice of strategic transformation scheme is put forward in the target company BY strategictransformation, strategic transformation scheme, and puts forward how to implement scheme. Inorder to the healthy development of the implementation process, the final formulation of securitymeasures of implementation.The company strategic transformation case shows, some companies encounter crisis, thereare a number of companies experiencing crisis again on the road to success. The differencebetween them is that the ability of strategic transformation, the company strategic transformationcapability is the core of the most important of all the core competence in the company. Study onthe strategic transformation of the company, hopes to make reference to the similar problems ofother companies.