Research On The Transformation Strategy Of Video CDN Service Provider In The Cloud Computing Environment

With the continuous development of information and communication technology,public demand and habit of acquiring and interacting with each other are changing constantly,and gradually developing from text,voice and picture to video.Broadband China and speed reduction and other policies which proposed by China,making the video industry more vigorous.People not only focus on the video content itself,but also pay more attention to the experience demand.People hoping to get clearer and richer video content faster.The CDN(Content Distribution Network)plays a vital role in the video industry as an essential network acceleration technology.The development of video industry enables CDN service providers to get more business opportunities,more and more players see the opportunity to join the competition for market space.At the same time,with the rapid development of cloud computing technology,some large-scale cloud computing service providers have begun to provide video-accelerated service to expand the new business areas,and to seize the CDN market at low prices.That has maked the competition more intense.CDN service providers can only fight back at a price below cost.Therefore,with the changing environmeng in the future and declining in performence,the CDN service providers should respond in a timely manner to implement the transformation strategy.This paper takes company A as a case to analyze the strategic transformation for video CDN business in the context of cloud computing by literature research,case study,logical analysis and strategic management analysis(Porter's five-force model,PEST,SWOT,QSPM).Analyze how to carry out strategic transformation in the context of cloud computing.First to analyze the company's internal and external environment.At present,video CDN Business is at the stage of rapid development.But because of the joining of cloud computing service providers,the competition is intensified.Although company A has its own brand reputation,government cooperation,hardware resources and other advantages,but its outdated technology,high operating costs,inflexible operating mode and other disadvantages are also obvious.Then starting from the overall strengths,weaknesses,opportunities and threats,using SWOT matrix analysis four strategic combination conditions.WO strategy was singled out to be more suitable for the company's current situation by QSPM.WO strategy is to change the service area.It is transform the service of CDN business into the service of data center.Finally formulate the company's strategic objectives and safeguard measures.Planning and building "Internet Exchange Center Platform".Implement data center,transmission capability and cloud computing capabilities across the network.Design operation mode from revenue and operating costs.Gradually build human resources team to ensure the smooth transition of new and old strategy.Through the analysis and research of A company,I hope to give some enlightenment and reference to other companies in the same industry.