The Study On Strategy Of China Net Communication

China entered World Trade Organization (WTO) in November 11, 2001. Chinese government began to enjoy the rights of a formal member such as the most-favored-nation treatment and take up corresponding responsibilities such as canceling some restrictions and opening certain economic fields.China communication has experienced the strategic transformation from an industry that runs under planned economy and monopoly environment to an industry that faces the competition of modern market economy. Now it will need another strategic transformation to face the ever-intense international competition. It is both a market opportunity and a challenge. How to involve in the communication industry competition is a primary task not only for China Net Communication but also an important studying subject for the communication industry management.This article analyzes the opportunities and challenges that China communication industry faced. With the use of G-PEST model,SWOT analysis,BCG Matrix, this article analyzes the inner and outer environment that China Net Communication faced, studies its product combination strategy, and in combination with the theory of company strategy management, gives a strategic evaluation of the company and specific strategies to implement such as the role–strategy, big customer strategy, growing strategy, information capability strategy and sustainable development strategy.