Integration Project Of Network Marketing For The Logistics And Express Enterprises In Dalian

As an economical operating mode of managerial innovations in enterprises, the network marketing has taken great effects in the development of logistics enterprises and has brought more business opportunities to the logistics enterprises, but logistics enterprises have to rightly understand about network marketing and its function.At present, most internal logistics enterprises have some mistaken ideas about network marketing. This paper, targeted on the logistics enterprises' insufficient understanding for the network marketing, explains the network marketing of logistics enterprises and further expounds the tremendous impetus effects to the logistics enterprises by network marketing. Taking logistics and express enterprises in Dalian as its objects, setting out from the actual combat, the article makes a conclusion on the capacity of network market in Dalian and its development trend by a great deal of network market research and usage of research method of settled amount and characters. According to the competitive status quo of express market in Dalian, the article presents an especially effective integration project of network marketing to the logistics and express enterprises in Dalian, the paper also expounds how to choose network marketing project and how to evaluate and improve network marketing project by practical examples. By network marketing, logistics enterprises may integrate their business activities, improve their business mode, lower the management cost, enhance their work efficiency and acquire excellent profits by lower cost, on the basis, the enterprises will seize the critical opportunities, increase their market quota and acquire more development opportunities.