The Discussion And Analyses Of The Development Of Dalian's MICE Tourism

MICE Tourism is a new kind of traveling form which has good report of "the gem in the tourism imperial crown"in the international area. The primary characteristics included undivided content and subject, unsalted form of traveling, long settling time, big size of regiment, high cost of personnels, great benefit of economy and better leading effects. MICE Tourism can impulse the development of the regional society, economy and culture, and it has advantages which other traveling groovy productions have not, so people all consider that it will have better and better foreground. The thesis chooses Dalian as the disquisitive object, which has all-important status in MICE economy in northeast region. then discussed the mode of development and strategies of Dalian′s MICE Tourism. The thesis has five parts. Firstly, it expatiates the concept of MICE Tourism; the relation of MICE and Tourism, the characters and function of MICE Tourism, the overseas and inland actualities, the direction and mode of development. Secondly, it expatiates the actuality of Dalian′s MICE Tourism, analyses the fundamental conditions, such as location conditions, urban economy, traffic, traveling resource, infrastructure, political environment systematically, then brings forward some problems of Dalian′s MICE Tourism. Thirdly, it designs the productions of Dalian′s MICE Tourism. Fourthly, the thesis analyses the successful experiences of Germany, Hongkong and other countries and regions which Tourism is developed, and analyses the foundation of Dalian, then puts forward the optimized modes for Dalian to develop the MICE Tourism tentatively. Finally, the thesis raises a series of strategies to develop MICE Tourism of Dalian.