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Discussion On Models And Methods Of Synergise In Dynamic Value Constellation

Posted on:2006-04-28Degree:MasterType:Thesis
Country:ChinaCandidate:Y XieFull Text:PDF
GTID:2189360212482403Subject:Business management
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The great advancement and rapid application of Information technologies signs that"New Economic Era"has been coming. In corresponding, the environment of global business was changed enormously: traditional economy patterns and existent market structure was disrupted. The rarity of resources,low-cost and convenience of synergies accelerated corporations to utilize resources outside. A lots value combos is appearing which altered the patterns to consumption,communication,study and operation of corporations."Value constellation", a visual model describing how corporations unite to create value, conforms operations of related corporations to a improved value-creating system in which consumers not only receive new value form, but get a new role: one part to create value for their selves. The tasks of strategy change to reshape,scheme the system and position corporations in it.Consumer value innovation is the motivity that value constellation was shaped and evolved. In new economic era, consumer value appears the trend of more complex, more multiplex and increasing self-determination which makes corporations concentrate resources into innovation capability. So, value constellations show enormous dynamic which is different to ever and make the synergies in constellation more difficult. The more and more difficult synergies in dynamic value constellation is paper's object to research, aiming to discuss its course,methods and other basic question and ground more systemic research.Visual value constellation model is made up of consumer value,marketing& service constellation,manufacturing constellation,knowledge& technology constellation and resources constellation. It focuses on consumer value and develops a new method to realize consumer value.The paper answers two questions:"the rule of constellation forming"and"how to harmonize operations and time-pacing in constellation. Based on the search of"sustaining innovation"and"disruptive innovation",the paper points out how to develop innovation ability in corporations and constellations, and how to control the process of new products programs. Synergies is an important phrase in constellation management which gives the answer to the organizing strategy in constellation. Through researching how to manage interface synergy in constellations, the paper tells us what structure is needed to synchronization and time-pacing requirement.
Keywords/Search Tags:Value Constellation, Value Chain, Value Network, Custom Value, Innovation, Synergy
PDF Full Text Request
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