The Research On Mechanism Of Synergy Innovation In Design Industry Based On Innovation Value Chain

Design services are known as knowledge-intensive, technology-intensive,low energy consuming modern services. They play an important role in addingvalue to the products and promoting new products. Therefore, the innovationinside design service industry has an important role in the promotion of thewhole innovation activities in the human society. On the other hand, as the“from the secondary industry to the tertiary industry” work was carried out inGuangzhou, and the road of industrial restructuring and upgrading was putforward in the China’s Twelfth Five-Year Guideline, design services arereceiving unprecedented attention locally in Guangzhou and nationwide. Thestudy on design services innovation is not only theoretical significance, butalso has a very important practical significance.Based on the idea of the innovation value chain, this thesis analyzes thesynergy innovation mechanism of design services, using Synergetics theory.There are two main purposes in this research. The first one is to try to find outthe specific path through which design services can improve the performancein synergy innovation. The second one is to try to summarize the synergyinnovation pattern and synergy innovation spatial structure of design servicescompanies. The studies on synergy innovation and design services arereviewed in this thesis. After that, the characteristics and self-organizationmechanism of industrial synergy innovation is analyzed, using Synergeticstheory. Then this thesis introduces the idea of innovation value chain into theframework of synergy innovation, analyzes the mechanism of design serviceindustrial innovation, and builds the conceptual model of the design serviceindustrial innovation. Meanwhile, this thesis also analyzes the formationmechanism and the characteristics of design service industrial innovation’sspatial structure through a similar way. At last, this thesis carried out a case study on the Guangzhou design services enterprises based on the conceptualmodel, in which the idea of innovation value chain is introduced. Through this,the theoretical study in this thesis is confirmed in some extend, and thecharacteristics of Guangzhou design services companies are generalized.In this paper, the synergy innovation pattern and spatial structure ofdifferent design services companies in Guangzhou are draw through casestudies. May this study could help Guangzhou Municipal Government todevelop policies to promote the development of design services, and help theGuangzhou design services to carry out innovative activities.