Market Strategies Research Of Multinational Tobacco Groups In China

Since the end of 1980's, the main Multinational Tobacco Groups (MTG) of the world, such as Philip Morris Inc., British American Tobacco Group, started to develop their business in China. Till the middle of 1990's, these tobacco groups have set up representative offices and affiliates in China.The business of the multinational tobacco groups are under the monitor and authority of the State Tobacco Monopoly Administration (STMA) of China, their submissions of import volume are confirmed and approved semi-annually. China National Tobacco Import and Export Company (CNTIEC) is in charge of the import and allocation business for all imported tobacco products meanwhile all the products must be distribute to retailers within the Sales Network of China National Tobacco Company (CNTC). The total sales of imported cigarette in 2004 are 2.7 bio. Sticks, share the percentage of 0.17% in the cigarette sales universe of China.China is the biggest unit of tobacco production and sales in the world, the one third of tobacco products are consumed in China annually. Great market potentiality attracts the world's leading tobacco groups to establish their new business in China and combine China into the global competition strategies. Since China has agreed to open the tobacco market to foreign tobacco industry gradually after joining WTO in 2001,the protections attribute to state monopoly system have decreased in local tobacco industry, hence, the multinational tobacco group are ready to launch their aggressive market strategies during their accessing China market, because they have finished the strategic targeting and planning in the past two decades, and been well prepared to accomplish their goals in China.The essay is aimed to analysis and researches of the multinational tobacco company'sstrategies that focus on strategic targeting, planning and implementing as well as the source of global competition edges.On the theoretical basis, the essay focuses on the nation-crossed movements and rotations of capital, technology, products, and corporation culture.On the implemental basis, the essay focuses on the processing of the strategic managements of multinational tobacco group.Finally, the essays figures the estimated maps of China tobacco industry, especially in the approaching period of the expiring of State Monopoly System, analyses the competitive edges of local tobacco industry under the circumstance of global competitions.The essay is comprised f five chapters:1. Background of multinational tobacco groups and China tobacco industry2. Researches of the market accessing and planning strategies of MTG3. Researches of the strategic market activities and evaluations of MTG4. Research of the Global Competitive Edge Strategies in China Tobacco Industry...