Research On The Technology Competition Strategy Of Domestic Smartphone Enterprises Under Vertical Differential Mechanism

In the intelligent mobile phone market,Apple in the United States and South Korea's Samsung led high-end mobile phone enterprises have dominated the intelligence of the mobile phone market half of the country.The local smart mobile phone business started late and has been positioned in the low-end market.But in recent years,with the rapid development of China's intelligent mobile phone enterprises,intelligent mobile ph one domestic market share reached 90% in 2014,the overall intelligent mobile phone shipments reached 390 million.Market positioning in the low-end local intelligent mobile phone business has gained great success,this is because of the competition strategy of domestic intelligent mobile phone technology enterprises under asymmetric results.Local mobile phone companies will not have always been in the role of low-end,local intelligent enterprises want to enter the high-end market have to carry out technological innovation,technological innovation requires a lot of R&D expenses.The high cost of R&D expenses under the local smart mobile phone enterprises will encounter unprofitable situation,local intelligent mobile phone enterprises will face into the barriers of growth.Intelligent mobile phone technology innovation will have a patented technology,Apple and Samsung in the early stage has accumulated a large number of technology patents,domestic intelligence mobile phone enterprise technology innovation is often affected by technology patents.In recent years,the local intelligent mobile phone are facing these companies "patent litigation",therefore,in the patent standard,how to better carry out technological innovation is another problem we need to think about.The core content of this paper has three main parts:the internal mechanism of the local intelligent mobile phone low-end positioning,intelligent mobile phone enterprises to enter the local growth disorder,local intelligent mobile phone enterprises patent licensing and sequence innovation.Firstly,we are based on the construction of vertical difference model to explain the internal mechanism of local enterprises in the low-end positioning of intelligent mobile phone.Local intelligent mobile phone positioning is the asymmetry between the lower end based on high technology and foreign technology mobile phone enterprises.Quality level between local enterprises and high-end intelligen t mobile phone mobile phone enterprises maintained in a fixed ratio is good for the local intelligent mobile phone enterprises.With the promotion of technology innovation,thelocal smart mobile phone companies will appear "innovation income trap".Secondly,we followed by an analysis of local enterprises to enter the smart mobile phone the high-end market entry barriers,with high R&D costs and foreign high-end mobile phone enterprises first mover advantage,local intelligent mobile phone enterprises may be prohibited to enter high-end market.It is unfavorable for the local intelligent mobile phone business innovation.We analyze the influence of other factors on technological innovation of intelligent mobile phone firms,intelligent mobile phone patents on human input factors of R&D personnel is the most elastic.In a variety of intelligent mobile phone enterprises technological innovation input factors,labor input effect on output is the most important factor.Thirdly,we analyzed the local intelligent mobile phone patent licensing and sequence innovation.Patent licensing will occur when the patents licensing can increse the profits of two enterprises.And when the profit distribution between patents and licensed enterprises is not uniform,owing to the difficulty of the existing license agreement,patent licensing often does not occur.In the intelligent mobile phone sequence innovation,the distribution of profits between the first and the second generation innovators determines that the first generation of innovators should be kept in sufficient breadth.Based on the above three problem,we give three aspects of the local smart phone enterprise technology competition advices.First,the government should not dominate the technology development route design,and should be encouraged to use the domestic demand to promote local enterprises innovation income.Second,in order to improve the competitiveness of local intelligent mobile phone enterprises,human capital investment plays an important role.In the inside of the enterprise,the enterprise can introduce top technical talent,enhance the overall quality of technical personnel,improve the innovation ability of the enterprise itself.Outside the enterprise,the enterprise may rely on the domestic scientific research institutions and institutions of Higher Learning Institute,and they can carry out cooperation to enhance the ability of technological innovation by the highly skilled people.Third,countries should promote and improve the intelligent mobile phone technology standard management system,stimulate technology innovation,stimulate research and development results of the patent and standardization,so as to improve the technology competitiveness of China's smart phone companies.