The Research Of Colla Corii Asini Culture And Its Tourism Development

The fascination of tourism lies in culture------the only thing that can touch thesouls of people, and exert profound impact upon them. When traditional sightseeing and hHoliday tourism fail to satisfy the growing demands of tourists, experience tourism becomes popular due to its profound impact upon tourists both physically and mentally------Colla Corii Asini culture tourism belongs to that category.Colla Corii Asini culture is a promising tourist resource that needs exploiting. The history of Colla Corii Asini as an edible matter can be traced back to two thousand years ago, and such a long history develops glorious medical, industrial and spiritual culture. Colla Corii Asini culture embodies intense concept of preserving health through Chinese medicine. The health-protecting values and dietary therapy concepts contain in Colla Corii Asini culture are attractive to modern people who prefer green, healthy methods for preserving health. Therefore, the potential of the tourist market concerns Colla Corii Asini culture is enormous.To connect Colla Corii Asini culture with tourism is an excellent breakthrough in linking Colla Corii Asini culture with economy, which is of great social and economic significance. The proposition of "Colla Corii Asini Culture and Its tourism development" attempts to explore the exploiting mode of Colla Corii Asini culture tourism based upon the systemlzation and summarization of Colla Corii Asini culture. The thesis offers a definition of Colla Corii Asini culture, pointing out that Colla Corii Asini culture is a kind of Chinese medicine culture which closely connected with the regional culture of Dong'e. The pharmacological nature of Colla Corii Asini culture reflects its conformance to human organism and its attention to human life. Colla Corii Asini culture contains distinct concepts of health-preservation and it consists of Colla Corii Asini medical culture, Colla Corii Asini industrial culture and Colla Corii Asini spiritual culture. The thesis then makes a systematic analysis and summary of the contents of Colla Corii Asini culture, followed by an evaluation of its tourist values. Finally, the thesis takes "The tourism development of the Colla Corii Asini Culture in Dong'e Colla Corii Asini Company" as a case study to perform a tentative exploration of the developing mode of Colla Corii Asini culture tourism.