Study Of Hengyang General Utility Aviation Company Sustainable Developmental Strategy

Alongside economic advances, the General Utility Aviation market demand will be increasingly prosperous than ever. The General Utility Aviation enterprise will face a golden opportunity. As a sole General Utility Aviation enterprise within the Hunan Province, Hengyang General Utility Aviation company will have to set up a sustainable developmental strategy based on its own characteristics in order to be geared to the new domestic and foreign situation, which will guarantee that the company can get its development on the right fast-track.This article mainly studies on the sustainable developmental strategy of the Hengyang General Utility Aviation Company. Guided by the sustainable theory through the process of the research, the author integrates theory with the practice, adopts PEST and SWOT to analyze the status quo, existing problems, restrictive factors, regarding policies, development tendency as well as the market demand prediction of the General Utility Aviation in China. In the meantime, the author analyzes the Hengyang General Utility Aviation Company's five kinds of competitive ability, its superiorities and its internal environment including its manpower, financial ability, resources and technology.The research results indicate: A new rapid development stage will immediately lie ahead of the Chinese General Aviation Industry. The Hengyang General Utility Aviation Company's main business competitors are the Guangdong Provincial General Utility Aviation Limited Company and Jingmen General Utility Aviation Limited Company. The Hengyang General Utility Aviation Company is relatively inferior to the others in China in terms of the general competitive capacity of the enterprise, but it has some superiority for the purpose of the agriculture and forestry.The author suggests that the company adopt WO strategy to exploit the company's strengths while avoiding their weakness. In the meantime, the centralized market development strategy and factor developmental strategies are recommended to adopt for riding this locality of its backwardness and promote its sustainable development.In order to effectively implement the strategies, this article suggests that the centralized market development strategy be divided into two stages during the course of the implementation: in the near-term, the main businesses should be focused on the market of the agriculture and forestry industry and aerial photography industry; In the long-term, the company should expand its main business scope (agriculture and forestry), enter the aerial measuring industry and exploit other relevant service business. For this, this article works out a detailed work plan to implement the sustainable development strategy of the company, put forward a plan for the realization of the company's sustainable development strategy through a series of specific measures such as the market development, the technical innovation, the low cost, the capital operation, human resources and enterprise culture.The results from this research have great practical applied value for the development of the Hengyang General Utility Aviation Company.