Design For Performance Management System Of GC Property Management Co., Ltd

Property Management, rapidly becoming part of our social economy, is a sunrise industry booming during the reform and opening-up in China. Nowadays, due to certain problems in management, property management companies fail to implement effective performance management system to increase their competitiveness, so they cannot keep pace with the development of modern property management service industry with a trend of standardization, socialization, specialization and marketlization..This essay analyses the existing long-term problems and challenges facing GC Property Management Ltd. (GC Company for short). In order to realize the competition-based strategy, GC Company must build a systematic and effective performance management system for solving its various obstacles.The introduction part includes the background and existing problems of GC Company and the general idea about building an efficient performance management system. The following part introduces detailed state of the company and analyses specifically the current situation of its performance management thus indicates the necessity of establishing systematic performance management. The paper also introduces the definition of property management and performance management, and analyses specially the role of performance management in terms of optimizing property management, based on which the general idea of and structure of the design of performance management is raised. Finally, the paper proposes specifically relevant regulations of several key aspects of the performance management system and orderly demonstrates the process of practicing the theory of performance management.During the process of writing the essay, the author consulted sources from different channels such as books, periodicals and the Internet, and also communicated with expertise for the feasibility and effectiveness of the idea of building the performance management system. The paper aims to offer necessary consultations for property management companies.